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Steven R. Ash, Department of Management, The University of Akron

ABSTRACT. With the demographic changes that are rapidly occurring, it is important to understand the research that informs practice. In this article I review the pertinent research literature in regards to diversity along with the implications to organizations. Specifically, research has indicated that businesses have the potential to be influenced in five major areas by changing demographics of workers. Research pertaining to communication, creativity, recruitment, persuasion, and turnover amongst diverse employees is examined.

SOMMAIRE. Vu les rapides changements démographiques actuellement en cours, il est important de comprendre la recherche qui influence la pratique. Cet article passe en revue la documentation pertinente concernant la diversité ainsi que ses implications pour les organismes. Tout spécialement, la recherche indique que les entreprises peuvent être influencées dans cinq domaines principaux par les changements sociodémographiques caractérisant les travailleurs. On examine ici la recherche portant sur la communication, la créativité, le recrutement, la persuasion et la rotation du personnel chez divers employés.

 Why Should Small Businesses Care About Employee Diversity?: Five Areas of Research that Influence Organizational Results